A Promotion?

I just heard on the radio that a funeral home in Rome (Georgia?) was running a special promotion (for lack of a better word). If you planned to drink and drive on New Year's Eve (and Day?) you could come in and sign a statement as such. Then, if you die driving the funeral home will cover the funeral costs. WHAT? The funeral home said it is trying to raise awareness on drinking and driving. WHAT? Who was the marketing genius behind this one?